The dynamics of search engine functionality have never changed. Although Yahoo and Bing read certain text and back end coding of your website differently, successful internet marketing via SEO has always been overwhelmingly weighted on an organic back link structure.
Fundamentally, Search Engine Marketing has always been about getting someone from a search result to your site. SEO offers a unique way to market to your consumers in a way that effectively contributes to your bottom line. Some 80% of consumers are converted through a search engine. The key to successful search engine marketing is:
Increasing your internet presense through Search Engine Optimization (SEO, SEM, PPC) besides provide T.V. Commercials, Radio Ads, Websites and eCommerce.